EXERCISE your circular muscles
Most circular strategy lives in a report. We turn it into something your team can play with. Our program is designed to engage your team and build a circular skillset.
Our Activations enable teams to map their ecosystem, and integrate circular strategies into the product team's roadmap , the designer's brief, the engineer's tradeoff matrix, and revenue forecasts with practical activities.
We design and run the engagements through sprints, capability programs, and gamified learning experiences — built on decades of design experience with methodology forged inside the Ellen MacArthur Foundation from working with leading organizations.
TeamS WE'VE worked withConfidential
Ellen MacArthur Foundation
The Royal College of Art
AMAZON
Three ways
to activate
From adapting your brand for emerging circular market to establishing your product’s circularity baseline and developing the capability to help your organization adapt to the future.
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For teams with a current product and a circular ambition.
We work with your product, hardware, or sustainability team to take apart what you're already shipping — literally and analytically — and surface the next-generation improvements hiding inside it. Material recovery opportunities. Design-for-disassembly wins. Component reuse pathways. Supplier conversations worth starting. The output is a prioritized roadmap your team can act on next quarter.
Best for: hardware OEMs, consumer electronics, appliances, durables, anyone subject to EPR or right-to-repair pressure.
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For teams looking for what's next.
When the question isn't "how do we improve this product" but "what should we build instead," we run a structured sprint that moves your team from circular economy principles to a portfolio of concept directions worth investigating further. Designed for innovation, R&D, and strategy teams who want optionality on emerging circular markets — not a single answer, a set of bets.
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For organizations that want their team to think this way without us in the room.
The engagement we're proudest of. We design custom gamified learning experiences that build circular capability across product, design, engineering, and leadership teams — not as a one-off training, as a way of working. Drawing on methodology developed at the Ellen MacArthur Foundation and applied at scale across major tech OEMs, plus a fifteen-year background in play, toy design, and behavior change.
This is the format we believe in most. Compliance training doesn't change behavior. Play does. Stories do. Real prototyping does. We build the program that makes circular thinking a muscle your team uses, not a policy they follow.
How we work
Three principles run through every Activation engagement.
We start with you.
We don't show up with a deck. We show up with a curiosity for your products, your constraints, and a willingness to take things apart — literally and figuratively. The strategy emerges from the material, not the other way around.
We make it tangible.
Circular capability has to be felt to be learned. Every engagement is built around making it as tangible as possible and inviting your team do the work — prototype, make trade-offs, iterate — so the thinking lives in them by the end
We make it fun!
The seriousness of the problem doesn't excuse the boringness of most sustainability work. Play, surprise, and beauty are not decoration. They're how strategy actually moves into behavior. Play like its a matter of survival
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.