Where CIrcular ideas come to play.

SUPERFUN is a design studio for the circular economy. We turn circular ambition into products, tools, and experiences people actually want to use — and ways teams actually want to work.

Let’s build what comes after disposability.

What we do

Activation.
Sprints, capability programs, and gamified learning experiences that build circular capability inside your team.

Innovation.
Products, tools, and digital experiences from a 15-year practice in design for participation, longevity, and reuse.

Research.
Interactive research, original analysis, and The Riparian newsletter — public work on the systems shaping circularity.

About the studio

SUPERFUN is an independent design studio led by Kenny Arnold, working with a roster of trusted collaborators assembled around each project.

Our research-driven design approach was incubated at the Royal College of Art and refined inside the Ellen MacArthur Foundation, where Kenny worked with leading organizations on circular economy programs. SUPERFUN brings that methodology to a smaller, more nimble practice.

GOT AN IDEA YOU WANT TO MAKE REAL?

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We work with a small number of clients each year. Tell us what you're thinking about.