Where CIrcular ideas come to play.
SUPERFUN is a circular design studio for brands, manufacturers, and product teams ready to build what comes after disposable. We help companies turn circular economy strategy into things people actually use — and ways teams actually work.
What we do
Activation. Sprints, Capability Programs, and Gamified Learnings experiences that build circular capabilities inside your team.
Innovation. Circular products, tools, and digital experiences from a 15-year practice in design for participation, longevity, and reuse.
Research. Public work on the systems shaping circular economy practice — interactive data, original analysis, and The Riparian newsletter.
you’re superfun!
SUPERFUN is an independent circular design studio led by Kenny Arnold, with a roster of trusted collaborators assembled around each project. Kenny brings fifteen years of design, toy, and innovation consulting practice behind every engagement and a design methodology forged at the Royal College of Art and refined inside the Ellen MacArthur Foundation, where he worked alongside leading organizations to identify opportunities and interventions that can enable a circular economy.
Have a circular ambition you want to make real?
We work with a small number of clients each year. Tell us what you're thinking about.