The studio

SUPERFUN was created to accelerate positive change. We design with play and want to make the circular economy a reality for everyone.

Founded to make the world more fun, and built from expertise across art direction, industrial design, and innovation consulting, SUPERFUN was co-founded by Kenny Arnold and Esther Shechtman.

MEET the team

KENNY ARNOLD
Partner & Co-Founder

Kenny is a circular economy strategist and industrial designer with fifteen years of practice across toy design and innovation consulting for the Fortune 500. SUPERFUN’s circular design approach was incubated at the Royal College of Art and refined inside the Ellen MacArthur Foundation, where Kenny worked alongside leading organizations on circular technology programs.

ESTHER SHECHTMAN
Partner & Co-Founder

Esther is an art director and graphic designer with 15 years across with experience creating brand, editorial, and campaign work for Teen Vogue, Vogue, FabFitFun, Chico's. She brings the SUPERFUN brand to life — shaping the studio's identity, voice, and visual language.