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DDW Trend: The invisible designer

Designing the tools

The ultimate result is not determined by the creative spirit behind it, but by the community that shapes the project as a community. The designer provides tools with which society sets to work. Just as in Kenneth Arnold's The Waterside Gobbler, that can be seen in the Klokgebouw. It is a device for fishing plastic out of water. It adopts the form of a creature appropriate for the location, a fish or salamander. More than simply a tangible product, the Gobbler is a tool for communicating this social problem to a young target group in a playful manner. This raises their awareness about the seriousness of the problem and simultaneously involves them in finding a possible solution.

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